Privacy Policy

Last Updated: 10/28/2025
Effective Date: 10/28/2025

1. INTRODUCTION AND SCOPE

This Privacy Policy (“Policy”) constitutes a legally binding agreement between By Divine Inspiration (“Company,” “we,” “us,” or “our”), a business entity operating in Guyana, South America, and you (“User,” “you,” or “your”), governing the collection, use, disclosure, storage, and protection of your Personal Information.

By accessing our website located at [insert URL] (“Website”), submitting information through our contact forms, engaging our services, or otherwise interacting with our business operations, you expressly acknowledge that you have read, understood, and agree to be bound by the terms of this Policy. If you do not agree with any provision of this Policy, you must immediately cease all use of our Website and refrain from engaging our services.

This Policy applies to all information collected through:

  • Our Website and any associated subdomains
  • Email correspondence and telephone communications
  • In-person consultations and meetings
  • Service contracts and agreements
  • Social media interactions on platforms where we maintain an official presence
  • Third-party platforms that integrate with our services

2. DEFINITIONS

For purposes of this Policy, the following definitions shall apply:

“Personal Information” means any information relating to an identified or identifiable natural person, including but not limited to: name, postal address, email address, telephone number, date of birth, identification numbers, financial information, photographs, location data, IP addresses, cookie identifiers, and any other information that can directly or indirectly identify an individual.

“Processing” means any operation or set of operations performed on Personal Information, whether or not by automated means, including collection, recording, organization, structuring, storage, adaptation, alteration, retrieval, consultation, use, disclosure, transmission, dissemination, restriction, erasure, or destruction.

“Sensitive Personal Information” means Personal Information revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, health data, or data concerning a person’s sex life or sexual orientation.

“Data Controller” means By Divine Inspiration, which determines the purposes and means of Processing Personal Information.

“Data Processor” means any natural or legal person who Processes Personal Information on behalf of the Data Controller.

“Third Party” means any natural or legal person, public authority, agency, or body other than the User, the Company, or the Company’s authorized Data Processors.

3. DATA CONTROLLER IDENTIFICATION

The Data Controller responsible for your Personal Information is:

By Divine Inspiration
Guyana, South America
Email: BDIeventservices@gmail.com

4. LEGAL BASIS FOR PROCESSING

We Process your Personal Information only where we have a lawful basis to do so. The legal bases upon which we rely include:

4.1 Contractual Necessity
Processing is necessary for the performance of a contract to which you are a party, or to take steps at your request prior to entering into a contract. This includes processing necessary to provide event planning, decor, and rental services you have requested.

4.2 Consent
You have given explicit, informed, and freely given consent to the Processing of your Personal Information for one or more specific purposes. Consent may be withdrawn at any time without affecting the lawfulness of Processing based on consent before its withdrawal.

4.3 Legitimate Interests
Processing is necessary for the purposes of legitimate interests pursued by us or a Third Party, except where such interests are overridden by your fundamental rights and freedoms. Our legitimate interests include: operating and improving our business, marketing our services, preventing fraud, ensuring network and information security, and internal administrative purposes.

4.4 Legal Obligation
Processing is necessary for compliance with a legal obligation to which we are subject under Guyanese law or other applicable jurisdiction.

4.5 Vital Interests
Processing is necessary to protect the vital interests of you or another natural person.

5. CATEGORIES OF PERSONAL INFORMATION COLLECTED

We collect and Process the following categories of Personal Information:

5.1 Information You Provide Directly

(a) Contact Information:

  • Full legal name and preferred name
  • Residential and business addresses
  • Email addresses (personal and professional)
  • Telephone numbers (mobile, home, work)
  • Emergency contact information

(b) Event-Related Information:

  • Event type, date, time, and location
  • Number of guests and attendees
  • Budget parameters and financial constraints
  • Event preferences, themes, and requirements
  • Dietary restrictions and accessibility needs
  • Cultural, religious, or personal preferences
  • Guest lists and contact information (where provided)

(c) Financial Information:

  • Payment card information (processed through secure third-party payment processors)
  • Bank account details (for refunds or direct payments)
  • Billing addresses
  • Transaction history and payment records
  • Credit references (if applicable)

(d) Communication Content:

  • Contents of emails, messages, and letters
  • Telephone call recordings (where legally permitted and with notice)
  • Meeting notes and consultation records
  • Feedback, complaints, and inquiries

(e) Account Information:

  • Username and password (if you create an account)
  • Account preferences and settings
  • Communication preferences

(f) Professional Information:

  • Company name and position (for corporate events)
  • Business contact information
  • Tax identification numbers (if required)

5.2 Information Collected Automatically

(a) Technical Information:

  • Internet Protocol (IP) address
  • Browser type and version
  • Operating system and platform
  • Device identifiers and mobile network information
  • Time zone settings and location data
  • Pages visited, time spent on pages, and navigation paths
  • Referring/exit pages and URLs
  • Clickstream data

(b) Cookies and Similar Technologies:

  • Session cookies and persistent cookies
  • Web beacons and pixel tags
  • Local storage objects
  • Analytics identifiers

For detailed information about our use of cookies, please refer to Section 12 (Cookies and Tracking Technologies).

5.3 Information from Third-Party Sources

We may receive Personal Information about you from:

  • Vendors and service providers assisting with your event
  • Social media platforms (if you interact with us through social media)
  • Public databases and directories
  • Marketing partners and affiliates
  • Credit reference agencies (if applicable)
  • Other clients who provide your information as a referral

5.4 Sensitive Personal Information

We do not intentionally collect Sensitive Personal Information. However, you may voluntarily provide such information in connection with event planning (e.g., dietary restrictions related to religious beliefs, accessibility needs related to health). We will Process such information only with your explicit consent and only to the extent necessary to provide our services.

6. PURPOSES OF PROCESSING

We Process your Personal Information for the following purposes:

6.1 Service Provision and Contract Performance

  • Responding to inquiries and consultation requests
  • Assessing event requirements and feasibility
  • Creating proposals, quotes, and contracts
  • Planning, coordinating, and executing events
  • Communicating with you regarding your event
  • Coordinating with vendors and service providers
  • Managing equipment rentals and returns
  • Providing customer support and addressing concerns
  • Processing payments and managing accounts

6.2 Business Operations and Administration

  • Maintaining accurate business records
  • Managing bookings and scheduling
  • Inventory management for rental equipment
  • Quality assurance and service improvement
  • Training and development of staff
  • Internal auditing and compliance monitoring
  • Business continuity and disaster recovery

6.3 Marketing and Communications

  • Sending newsletters and promotional materials (with consent)
  • Informing you of new services and special offers
  • Conducting market research and surveys
  • Creating case studies and testimonials (with consent)
  • Social media engagement and content creation

6.4 Website Functionality and Improvement

  • Operating and maintaining our Website
  • Analyzing Website usage and performance
  • Improving user experience and navigation
  • Troubleshooting technical issues
  • Implementing security measures

6.5 Legal and Regulatory Compliance

  • Complying with legal obligations and court orders
  • Establishing, exercising, or defending legal claims
  • Preventing fraud, money laundering, and illegal activities
  • Protecting our rights, property, and safety
  • Cooperating with law enforcement and regulatory authorities

6.6 Analytics and Business Intelligence

  • Understanding customer preferences and trends
  • Evaluating marketing effectiveness
  • Making data-driven business decisions
  • Benchmarking and performance measurement

7. DISCLOSURE AND SHARING OF PERSONAL INFORMATION

We may disclose your Personal Information to the following categories of recipients:

7.1 Service Providers and Vendors

We engage Third-Party service providers who perform functions on our behalf, including:

  • Event venues and facilities
  • Catering and food service providers
  • Florists and decorators
  • Equipment rental companies
  • Transportation and logistics providers
  • Photography and videography services
  • Entertainment providers (DJs, musicians, performers)
  • Printing and stationery services
  • Payment processors and financial institutions
  • IT service providers and hosting companies
  • Customer relationship management (CRM) platforms
  • Email marketing and communication platforms
  • Website analytics providers

These service providers have access to Personal Information only to the extent necessary to perform their specific functions and are contractually obligated to maintain confidentiality and security.

7.2 Business Partners and Affiliates

We may share Personal Information with:

  • Related companies and corporate affiliates
  • Joint venture partners
  • Marketing and advertising partners (only with your consent)
  • Professional advisors (lawyers, accountants, consultants)

7.3 Legal and Regulatory Authorities

We may disclose Personal Information when required by law or when we believe disclosure is necessary to:

  • Comply with legal processes, court orders, or government requests
  • Enforce our Terms and Conditions or other agreements
  • Protect our rights, property, safety, or that of our employees, customers, or others
  • Prevent fraud, security breaches, or illegal activities
  • Respond to emergency situations

7.4 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your Personal Information may be transferred to the acquiring entity or successor. You will be notified via email and/or prominent notice on our Website of any such change in ownership or control of your Personal Information.

7.5 With Your Consent

We may share your Personal Information with Third Parties when you have provided explicit consent for such disclosure.

7.6 Aggregate and De-identified Information

We may share aggregate, anonymized, or de-identified information that cannot reasonably be used to identify you with Third Parties for research, marketing, analytics, or other business purposes.

8. INTERNATIONAL DATA TRANSFERS

By Divine Inspiration operates primarily in Guyana, South America. However, some of our service providers and partners may be located in other jurisdictions, which may include countries outside of Guyana.

8.1 Cross-Border Transfers

When we transfer Personal Information internationally, we ensure appropriate safeguards are in place, including:

  • Standard contractual clauses approved by relevant data protection authorities
  • Adequacy decisions recognizing equivalent data protection standards
  • Binding corporate rules for transfers within corporate groups
  • Your explicit consent for specific transfers

8.2 Data Protection Standards

Where Personal Information is transferred to countries that do not provide an adequate level of data protection, we implement appropriate technical and organizational measures to ensure protection equivalent to that provided in Guyana and in accordance with internationally recognized data protection principles.

8.3 Third-Country Risks

You acknowledge that some jurisdictions may not provide the same level of data protection as Guyana and that government authorities in those jurisdictions may have access to your Personal Information under local laws.

9. DATA SECURITY MEASURES

We implement comprehensive technical, physical, and organizational security measures to protect your Personal Information against unauthorized access, alteration, disclosure, destruction, or loss.

9.1 Technical Security Measures

  • Encryption of data in transit using SSL/TLS protocols
  • Encryption of sensitive data at rest
  • Secure authentication and access controls
  • Regular security testing and vulnerability assessments
  • Firewalls and intrusion detection systems
  • Malware and antivirus protection
  • Secure backup and disaster recovery procedures
  • Security logging and monitoring

9.2 Organizational Security Measures

  • Access to Personal Information is restricted on a need-to-know basis
  • Employee confidentiality agreements and training
  • Background checks for personnel with access to Personal Information
  • Regular security awareness training
  • Incident response and breach notification procedures
  • Data protection impact assessments for high-risk Processing
  • Third-party vendor security assessments

9.3 Physical Security Measures

  • Secure facilities with controlled access
  • Surveillance systems where appropriate
  • Secure storage and disposal of physical records
  • Clean desk and clear screen policies

9.4 Security Limitations

While we employ industry-standard security measures, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your Personal Information. You acknowledge and accept the inherent risks of transmitting information over the Internet.

9.5 Your Responsibilities

You are responsible for:

  • Maintaining the confidentiality of your account credentials
  • Using secure Internet connections when accessing our services
  • Notifying us immediately of any unauthorized access or security breach
  • Taking reasonable precautions when sharing information electronically

10. DATA RETENTION

We retain your Personal Information only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal, accounting, and regulatory requirements.

10.1 Retention Periods

(a) Active Clients:
Personal Information of active clients is retained for the duration of our business relationship and for [specify period, e.g., 7 years] thereafter for legal, tax, and audit purposes.

(b) Prospective Clients:
Information from inquiries and consultations that do not result in a contract is retained for [specify period, e.g., 2 years] to allow for follow-up and to maintain business records.

(c) Marketing Communications:
Contact information for marketing purposes is retained until you unsubscribe or withdraw consent, plus [specify period, e.g., 6 months] to process the opt-out.

(d) Financial Records:
Financial and transaction records are retained for a minimum of [specify period, e.g., 7 years] to comply with tax and accounting regulations.

(e) Legal Claims:
Where Personal Information is relevant to actual or potential legal claims, we retain such information until the claim is resolved and all appeal periods have expired.

(f) Website Usage Data:
Technical and analytics data is typically retained for [specify period, e.g., 12-24 months] unless longer retention is required for security or fraud prevention.

10.2 Retention Criteria

We determine retention periods based on:

  • The nature and sensitivity of the Personal Information
  • The purposes for which it was collected
  • Legal, regulatory, tax, and accounting requirements
  • Statute of limitations for legal claims
  • Legitimate business interests
  • Industry best practices

10.3 Secure Disposal

Upon expiration of the retention period, Personal Information is securely deleted or destroyed using methods that prevent unauthorized access, including:

  • Secure deletion of electronic files
  • Degaussing or physical destruction of storage media
  • Shredding or incineration of physical documents
  • Verification of destruction through audit trails

11. YOUR RIGHTS AND CHOICES

Subject to applicable law, you have the following rights regarding your Personal Information:

11.1 Right of Access

You have the right to request confirmation of whether we Process your Personal Information and to obtain a copy of such information. Upon request, we will provide:

  • The categories of Personal Information we hold
  • The purposes of Processing
  • The recipients or categories of recipients
  • The retention period or criteria for determining the period
  • Information about the source of the data (if not collected directly from you)

11.2 Right to Rectification

You have the right to request correction of inaccurate or incomplete Personal Information. We will take reasonable steps to verify the accuracy of corrected information.

11.3 Right to Erasure (Right to be Forgotten)

You have the right to request deletion of your Personal Information where:

  • The information is no longer necessary for the purposes for which it was collected
  • You withdraw consent (where Processing is based on consent)
  • You object to Processing and there are no overriding legitimate grounds
  • The information has been unlawfully Processed
  • Deletion is required to comply with a legal obligation

This right is not absolute and may be limited by our legal obligations to retain certain information.

11.4 Right to Restriction of Processing

You have the right to request restriction of Processing where:

  • You contest the accuracy of the Personal Information
  • The Processing is unlawful but you prefer restriction over erasure
  • We no longer need the information, but you require it for legal claims
  • You have objected to Processing pending verification of legitimate grounds

11.5 Right to Data Portability

Where technically feasible, you have the right to receive your Personal Information in a structured, commonly used, and machine-readable format and to transmit it to another Data Controller without hindrance, where:

  • Processing is based on consent or contract performance
  • Processing is carried out by automated means

11.6 Right to Object

You have the right to object to Processing based on legitimate interests or for direct marketing purposes. Upon objection, we will cease Processing unless we demonstrate compelling legitimate grounds that override your interests, rights, and freedoms, or for the establishment, exercise, or defense of legal claims.

11.7 Right to Withdraw Consent

Where Processing is based on consent, you have the right to withdraw consent at any time. Withdrawal does not affect the lawfulness of Processing based on consent before withdrawal.

11.8 Right to Lodge a Complaint

You have the right to lodge a complaint with the relevant data protection authority in Guyana or your jurisdiction if you believe our Processing of your Personal Information violates applicable data protection laws.

Guyana Data Protection Authority (if applicable):
[Insert contact information when available]

11.9 Exercising Your Rights

To exercise any of these rights, please contact us using the information in Section 18 (Contact Information). We will respond to your request within [specify timeframe, e.g., 30 days] of receipt. We may request additional information to verify your identity before processing your request.

11.10 No Fee

We will not charge a fee for processing legitimate requests unless:

  • The request is manifestly unfounded or excessive
  • You request additional copies of information already provided

In such cases, we may charge a reasonable administrative fee or refuse to act on the request.

12. COOKIES AND TRACKING TECHNOLOGIES

Our Website uses cookies and similar tracking technologies to enhance user experience, analyze usage patterns, and deliver targeted content.

12.1 What Are Cookies

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work more efficiently and provide information to website owners.

12.2 Types of Cookies We Use

(a) Strictly Necessary Cookies:
Essential for Website operation and cannot be disabled. They enable core functionality such as security, network management, and accessibility.

(b) Performance Cookies:
Collect information about how visitors use our Website, including pages visited, time spent, and error messages. This helps us improve Website performance.

(c) Functionality Cookies:
Remember your preferences and choices (e.g., language, region) to provide enhanced, personalized features.

(d) Targeting/Advertising Cookies:
Used to deliver relevant advertisements and measure campaign effectiveness. These cookies track your browsing habits and may be placed by third-party advertising networks.

12.3 Third-Party Cookies

Our Website may include cookies from Third Parties, including:

  • Google Analytics (website analytics)
  • Facebook Pixel (advertising and analytics)
  • Social media platforms (sharing and engagement)
  • Payment processors (transaction processing)

These Third Parties may collect information about your online activities over time and across different websites.

12.4 Cookie Duration

  • Session Cookies: Temporary cookies deleted when you close your browser
  • Persistent Cookies: Remain on your device for a set period or until manually deleted

12.5 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to:

  • View and delete cookies
  • Block third-party cookies
  • Block cookies from specific websites
  • Block all cookies
  • Delete all cookies when closing the browser

Please note that disabling cookies may affect Website functionality and your user experience.

Browser-Specific Instructions:

  • Chrome: Settings > Privacy and Security > Cookies and other site data
  • Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Privacy, search, and services > Cookies and site permissions

12.6 Do Not Track Signals

Some browsers include “Do Not Track” (DNT) features. Our Website does not currently respond to DNT signals, as there is no universally accepted standard for how to interpret them.

12.7 Other Tracking Technologies

We may use additional tracking technologies, including:

  • Web Beacons (Pixels): Small graphic images embedded in web pages or emails to track user behavior
  • Local Storage: HTML5 local storage for enhanced functionality
  • Device Fingerprinting: Collecting device characteristics for security and fraud prevention

13. CHILDREN’S PRIVACY

Our services are not directed to individuals under the age of 18 (“Minors”), and we do not knowingly collect Personal Information from Minors without verifiable parental consent.

13.1 No Intentional Collection

We do not intentionally solicit or collect Personal Information from Minors. If we become aware that we have collected Personal Information from a Minor without appropriate consent, we will take immediate steps to delete such information.

13.2 Parental Rights

If you are a parent or guardian and believe your child has provided Personal Information to us, please contact us immediately using the information in Section 18. You have the right to:

  • Review Personal Information collected from your child
  • Request deletion of such information
  • Refuse further collection or use of your child’s information

13.3 Age Verification

We may implement age verification mechanisms where appropriate to prevent collection of Personal Information from Minors.

14. THIRD-PARTY WEBSITES AND SERVICES

Our Website may contain links to Third-Party websites, applications, and services not operated by us.

14.1 No Responsibility

We are not responsible for the privacy practices, content, or security of Third-Party websites and services. This Policy applies only to information collected by By Divine Inspiration.

14.2 Independent Policies

Third-Party websites and services operate under their own privacy policies and terms of service. We encourage you to review the privacy policies of any Third-Party services you access.

14.3 Social Media Integration

Our Website may include social media features and widgets (e.g., Facebook “Like” button, Twitter “Tweet” button). These features may collect your IP address, the page you are visiting, and may set cookies. Social media features are either hosted by a Third Party or hosted directly on our Website. Your interactions with these features are governed by the privacy policy of the company providing them.

14.4 No Endorsement

The inclusion of links to Third-Party websites does not constitute an endorsement of such websites or the information, products, or services they provide.

15. MARKETING COMMUNICATIONS

15.1 Consent-Based Marketing

We will send you marketing communications only where you have:

  • Opted in to receive such communications
  • Provided your contact information in the context of a sales inquiry or service contract (soft opt-in)
  • Not opted out of receiving marketing materials

15.2 Types of Marketing Communications

Marketing communications may include:

  • Newsletters and updates about our services
  • Promotional offers and special discounts
  • Event invitations and announcements
  • Surveys and feedback requests
  • Educational content and tips

15.3 Opt-Out Rights

You have the right to opt out of marketing communications at any time by:

  • Clicking the “unsubscribe” link in any marketing email
  • Contacting us directly (see Section 18)
  • Updating your communication preferences in your account settings (if applicable)

We will process opt-out requests promptly, typically within [specify timeframe, e.g., 10 business days].

15.4 Transactional Communications

Please note that opting out of marketing communications does not affect transactional or service-related communications, which are necessary for contract performance and include:

  • Booking confirmations and event details
  • Payment receipts and invoices
  • Changes to our Terms and Conditions or Privacy Policy
  • Customer service responses
  • Legal notices

16. DATA BREACH NOTIFICATION

16.1 Incident Response

We maintain a comprehensive data breach response plan to detect, respond to, and mitigate security incidents involving Personal Information.

16.2 Notification to Authorities

In the event of a data breach that poses a risk to your rights and freedoms, we will notify the relevant data protection authority without undue delay and, where feasible, within 72 hours of becoming aware of the breach.

16.3 Notification to Data Subjects

Where a data breach is likely to result in a high risk to your rights and freedoms, we will notify you without undue delay, providing:

  • A description of the nature of the breach
  • The categories and approximate number of individuals affected
  • The categories and approximate number of Personal Information records affected
  • The likely consequences of the breach
  • Measures taken or proposed to address the breach and mitigate its effects
  • Contact information for further inquiries

16.4 Documentation

We maintain records of all data breaches, including facts relating to the breach, its effects, and remedial actions taken.

17. CHANGES TO THIS PRIVACY POLICY

17.1 Right to Modify

We reserve the right to modify, amend, or update this Policy at any time to reflect changes in our practices, legal requirements, or business operations.

17.2 Notice of Changes

Material changes to this Policy will be communicated through:

  • Prominent notice on our Website
  • Email notification to registered users (where applicable)
  • Updated “Last Updated” date at the top of this Policy

17.3 Continued Use

Your continued use of our Website or services after changes to this Policy constitutes acceptance of the revised Policy. If you do not agree with the changes, you must discontinue use of our services.

17.4 Review Obligation

We encourage you to review this Policy periodically to stay informed about how we protect your Personal Information.

18. CONTACT INFORMATION AND DATA PROTECTION OFFICER

If you have questions, concerns, or complaints regarding this Policy or our data practices, or if you wish to exercise your rights, please contact us:

By Divine Inspiration
Attention: Data Protection Officer / Privacy Officer

Postal Address:
BY Divine Inspiration
Guyana, South America

Email: BDIeventservices@gmail.com

Response Time:
We aim to respond to all inquiries within [specify timeframe, e.g., 5-10 business days]. For complex matters, we may require additional time and will keep you informed of progress.

19. JURISDICTION AND GOVERNING LAW

19.1 Governing Law

This Policy and all matters relating to your Personal Information shall be governed by and construed in accordance with the laws of Guyana, South America, without regard to conflict of law principles.

19.2 Jurisdiction

Any disputes arising from or relating to this Policy or our Processing of your Personal Information shall be subject to the exclusive jurisdiction of the courts of Guyana.

19.3 International Users

If you are accessing our Website or services from outside Guyana, you acknowledge that your Personal Information will be transferred to, stored, and Processed in Guyana. By providing your Personal Information, you consent to such transfer and Processing in accordance with this Policy.

20. SEVERABILITY

If any provision of this Policy is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it valid and enforceable, or if such modification is not possible, the provision shall be severed from this Policy. The remaining provisions shall continue in full force and effect.

21. WAIVER

No waiver of any provision of this Policy shall be deemed a further or continuing waiver of such provision or any other provision, and our failure to assert any right or provision under this Policy shall not constitute a waiver of such right or provision.

22. ENTIRE AGREEMENT

This Policy, together with our Terms and Conditions, constitutes the entire agreement between you and By Divine Inspiration regarding the Processing of your Personal Information and supersedes all prior or contemporaneous understandings, agreements, representations, and warranties.

23. LANGUAGE

This Policy is executed in English. In the event of any conflict between an English version and a translation, the English version shall prevail.

24. ACKNOWLEDGMENT AND ACCEPTANCE

BY ACCESSING OUR WEBSITE, SUBMITTING PERSONAL INFORMATION, OR ENGAGING OUR SERVICES, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THIS PRIVACY POLICY IN ITS ENTIRETY.